Technically, it was more of a face and belly first situation. It was one of those Austin days where the heat feels personal, and Ash & B, fueled by two tequila shots, found themselves in front of fifteen strangers at a SOHO House belly flop contest. This was not charity work. This was business. And by business, we mean a free month at the gym was on the line.

Holding our heads high after drying off after a tragic lost, the duo went to "work" at Ash's Apartment but end of going down a rabbit hole... Next think you know, two hours later.. a domain was bought, a gmail was made and their lives purpose was created. DAD, IT'S FINE.

Somewhere between the belly flop and the rabbit hole, we realized this wasn’t just our story. Every daughter has her version of “Dad, it’s fine.”

So we made it more than a phrase. We turned it into a brand that celebrates the humor, chaos, and connection that make dads and daughters their own kind of team.

Whatever life (or Dad) throws your way, it’s a nod to every “fine” that really meant you raised me right.